E-commerce company Flipkart has made its second step into the customer loyalty program by introducing Flipkart Plus service, which will be launched on August 15. This new service from flipkart can challenge Amazon Prime in India.
Flipkart Plus is a new no-fee membership program, which will allow customers to earn ‘Plus Coins’ with the help of which they can avail benefits across shopping, travel, and content on the platform. Additionally,the customers can also get fast and free delivery, early access to sales, and much more.
Flipkart has partnered with a number of companies like Hotstar, Zomato, MakeMyTrip and Café Coffee Day to offer a number of benefits to customers. Additionally, the company will be offering the Flipkart Plus privileges across its other companies like Phone-Pe and Myntra. Benefits of the new ‘Flipkart Plus’ program include free delivery on many of the products listed on the platform, early access to major sale events like Big Billion Days and Big Shopping Days, premium customer care support, faster deliveries for members.
This program will be a challenge to Amazon’s Prime which offers many benefits such as one-day delivery, access to free content via its Prime Music and Video apps, additional discounts, early access to sales, and much more at the cost of Rs 999 per year or Rs 129 per month.