Instagram Reaches 1 Billion Monthly Active Users and Continues To Grow

About 8 years ago Instagram was launched as a photo sharing application exclusively on iOS and then came to Android. First new filters, then short videos, stories and now you can also upload long videos which is visible through the page “explore” or through a dedicated independent application.

Instagram grows more than Facebook

Instagram grows more than Facebook

Instagram was acquired by Facebook in 2012 and today it is one of the most used social media media platform by youngster’s.
Instagram, therefore, has one billion monthly active users with a quarterly growth rate close to 5% that increasingly distances its main rival, Snapchat (191 million monthly active users and a growth of 2.13%). , which has been inspired on countless occasions. These figures, however, also make Facebook pale, which registered a growth rate of 3.14% in the first quarter, but which can count on more than 2 billion active users per month.
eMarketer expects Instagram to generate 5.48 billion dollars in revenue this year, 70% more than last year, which would represent 28.2% of Facebook’s advertising revenue. The fact that Instagram has reached one billion users will not only make it even more attractive to advertisers, but it will also allow Instagram to demand more for its ads


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